market-king - web news & trend shifted

Daffy's is a lingerie brand that offers high-end rates of up to -80% and loves know. Proof of this is opening a virtual peep show in Times Square!
Passersby can simply put their hand on the icon of the bright storefront and the show starts: the red velvet curtain rises and is replaced by a young woman who will remove her clothes up to 80%
Street marketing clever idea!

Daffy's is not his first attempt, we remember "Operation Strip marketing "in real time and on demand with" The Undressing Room "

A few weeks ago, the winners of the Ultimate Plunge organized by Wonderbra had the privilege to make a bungee jump in the heart of the plunging neckline of Adriana Cernanova, new face of the brand.
And for good reason, a huge poster of the dummy was plastered on the wall of the Battersea Power Station (London), making it the perfect illusion.
This is a particularly effective and noted for the brand to launch its new model: the Perfect Plunge, dresses perfect ally in "V" of all fashionnistas.
As a reminder, it is in London saw the launch of the Wonderbra brand in Europe in 1994 with the famous campaign featuring Eva Herzigova and the slogan became cult "Look into my eyes ... I said in the eye. "
A street marketing campaign carried out efficiently

The German company Qkies idea was particularly clever to combine QR Code (Quick Response Code) and biscuit to create personalized messages edible.
The Qkies - a cooperative project of Juchem Gruppe (a German food retailer) and DFKI (German Research Center for Artificial Intelligence) - can be used as an alternative full of fun things: invitations to a birthday party up cards.
These cookies are purchased originals on the Internet for € 6.90 box of 20 cookies.
The buyer creates its cookies and baked before decorating with QR codes supplied, printed on edible paper (kind of paper or unleavened wafer paper ). The receiver scans the QR code with your smartphone is to be redirected to a video on YouTube, or to a photo on Flickr, or to a personalized web page containing the particular message of the sender / creator of Qkies.

Decidedly, the QR code does not surprise us! Personally, I'm willing instead of fortune cookies classics.

How to meet new people when you have tried everything without success? Simple: just go to a festival organized by Heineken as part of its new slogan: "Open your world".
Last summer, Poland Heineken has used QR codes customized on which one could view the message of his choice. These were printed, mounted and scanned.
That's it ... A great way to open up to others, spread the word and break the ice

Stores around the world use loyalty programs for tens years.
In Singapore, we played with this concept through the launch of a map of infidelity, related to program "Be disloyal." This card for 8 of the best independent cafes in the city-state. The principle: encourage consumers to discover new coffees while providing the business vertically.
Infidelity is the card stamped each time that consumers buy a drink in one of seven other coffee-allied competitors ("alliécurrents"). Once the card is full, they return to the cafe in which they initially took the card to receive a free coffee.
But why compromise with the enemy? Because there is worse: the devil, in this case represented by the major chains. The latter often have captured the setting / customers. But by partnering with smaller companies, and similar authentic, we find the principle of unity is strength!
A good source of inspiration for Independent Business

FYI, the concept was launched for the first time in London in 2009 by Gwilym Davies for his own coffee.