Here is a graphic produced by Newzoo , which takes stock of the French and the social gaming. We learn that 24 million French spend nearly 27 million hours per day playing video games and no less than 42% would spend money. The amount of these expenses is expected to reach € 3.2 billion in 2011.
A boon for advertisers who should multiply their budget casual gaming / advergaming in the coming months.
The brothers plugg, Samsung
Samsung launches a new generation of SD cards and ultra resistant to discover the famous indestructible SD of 4, 8 and 16GB, the brand has chosen to combine humor and pedagogy.
We can discover the brothers Plugg, iconic characters of the campaign that prove eccentric and daredevil stunts through (jump off a building, water resistance ...).
Besides the videos buzz, an advergame very nice gameplay super simple, allows users to win prizes downright cool: SD cards, a laptop and a camera that can accommodate these cards (and the brand to achieve a beautiful collection data 
)
There is of course a relay like Facebook and you can also talk to friends, but no incentive here to spread the word, no more chance of being drawn, we talk about it because these cards are worth it
The mini-event website reveals the history of these three brothers and one enjoys égrainer tabs.
The Brothers advergame Plugg
626 Asylum: a game very immersive
Following the successful experience of the Hotel 626 last year for Halloween, Doritos comeback this year with the same period 626 Asylum . This is an immersive advergame in which the user becomes trapped in the heart of a psychiatric hospital. To survive, he will sing, solve puzzles and decipher secret codes, all in a nightmarish atmosphere, since it can be lobotomized, cut with an electric saw or electrocuted. This interactive site has all the ingredients of the horror film, he was already described by some users as "the scariest thing ever seen on the net." To maximize the terror, the site is open between 18 am and 6 pm.
Enjoy!
M & M's: the game
Come on, indeed requires World Cup, it continues in advergames for soccer players. This time it was the personal flagship of 2 M & M's at the heart of a site rich in colors and animations. Side graphics: everything is spotless, and the gameplay is simple and well thought out, as the site in general. Shipments are fast, and it feels good on a full Flash site. Animations are particularly dynamic and guns.
Note: 26 countries according contextualization, both in translations, but also info, picture or game the ball next to the flag of his country ... A hell of a job, pushed to the last detail to immerse the user in a world as close as possible to his country.
Preregistration Facebook (optional) to publish his scores or challenge their friends. Level challenge is squarely with the world that can compete! What is most significant at this level also is found four rankings: Top 10, ranking among his friends, France among all countries and among the top 10 of his country.
Level gameplay and registration: nothing is easier and faster, which is quite significant.
Result: the atmosphere could not be friendlier, and that, from beginning to end.
The first game, Instant Game, is a little game of dribble easy, with the mouse. It manipulates a virtual foot M & M's on the corner of football field, with the possibility of getting bonuses (small M & M's parachute).
Other games are substantially identical.
Here is an advergame remarkable level animations (page change, collapse of the decor ...) with a loading time record!
Well, note that if no player is available, you can not play because it is not expected to play against the computer.
In short: a highly qualified coaching, in an exceptional setting and features a very easy gameplay. That should please the greatest number!
Football Hero
A few days before the World Cup Soccer in South Africa, Pepsi and Microsoft take us out a great advergame, which has its own facilitator. The site immerses the user in a world laced with exotic Flash!
The island of the game is divided into five parts, each corresponding to one level / type of game: zero, amateur star, pro, heroes.
In passing, we appreciate the stereo sound and animations that come to give more life to this advergame.
Big brake the game: mandatory registration to create your personal, too heavy.
Once it returns to the stage play, the facilitator, motivates the player. First step: training which is to shoot the robbers meerkats orange and Pepsi. Good, moral level, there are better training issue but it's pretty funny. The gameplay is extremely simple but it quickly turns around, and each time, the exposure time is at (too) long, so we get tired enough (too) fast.
Besides the games, the mini-site is thought social networks: one can share the site but also his character. The gallery on the other hand is simply a big commercial for Pepsi. In terms of advertising, we can not miss the search bar of Bing.
To remember anyway: a well thought advergame, graphics and visual animations and sound very nice.
Football Hero: workout with meerkats
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