Archive for the 'advertainment' Category

Axis invented the UGC comics version!

January 14th, 2012

Just push the Axis User Generated Content a little further with the creation of a real-time graphic novel, whose characters and plot are suggested by users. Everyone can add their input via Facebook, Twitter and YouTube brand to change the scenario. Best of all, users also become the heroes of the comic since the illustrators use their pictures to include in the heart of the story.
This is another example of rapprochement brand / consumer via social!
An adventure to follow from January 10 to April 30 on the chain Youtube to Shaft the opportunity to completely re-designated colors of the operation.

Brandtertainment quality for the Audi A6

October 31st, 2011

Here's a little while since I had spotted miniseries brandtertainement. So when I come across a latest brand content of Audi A6 for her, I agree!
The achievement is particularly well by Daniel Minahan, director including True Blood . We understand better ... worthy of the best thrillers, and performed as a life-size puzzle, each episode gives a new key to understanding this plot that knows how to hold the viewer spellbound.
Synopsis: The action takes place in the business district of Jersey City to Manhattan. While a new tower is built, an architect was murdered. His partner, of course at the wheel of the Audi A6, decides to investigate.
This miniseries is broadcast every Saturday night, two minutes per episode, and for eight weeks on the U.S. cable channel FX Network.
For the curious, or those who want to have a good (short) time, episodes of Jersey City Untitled Project are posted on the site of the operation .

How to rob a bank in 10 with a BMW

August 21st, 2011

BMW ultra-connectée

This is an excellent spot that touts ultra-BMW vehicles online. Real perfect car sublime, a note of humor and a touch of sexy finish complete the picture.
BMW, when you connect a car, it does not pretend: infotainment, safety, parking assistance, emergency call, using night vision, assistance BMW driving ... it's pretty stunning, but in the end there plenty to look more his dashboard the road ...
All about BMW ConnectedDrive .

Thank you for the info Shirley :)

First interactive ad for Land Rover

May 23rd, 2011

Land Rover chose a new line of communication with his latest production as part of its project Pulse of the City - In the heart of the city, dedicated to the Range Rover Evoque
Nick Gordon is the director who is in charge of the interactive film with the customization options of the Range Rover Evoque.
The film, entitled Being Henry, has a castin all international fans of the Range Rover. It includes random: Leo Fitzpatrick, from the series "The Wire" in the role of the hero, the TV presenter Louise Roe, chef Peter Evans, music producer Sergio Cerruti or the DJ Greg Kozo, the group Make The Girl Dance.
With the heart of the storytelling device where "everyone chooses his own adventure", the film embeds the user in a wild ride through a city where the main character's fate trace through no less than 9 and 32 for different scenarios, all original .
Remember to take a look at the trailer, it is very nice.
Everything is very well made, implementation is perfect.
At each end is then a Range Rover Evoque (proposed based on the choices you made during the interactive movie). Rather, it is well thought out, mine is below :)
Running Time: approx. 5min.

A new look ... real estate!

April 4th, 2011

L'agence immobilière nouvelle génération !

Wow, so, I must say that they are going strong! And I love the concept, self-mockery and ingredients action / sexy / humor worthy of the greatest movies and advertising success!
Neo Property , real estate luxury real estate ad Australian reinvents the classic that looks good next to fade ...
For the sale of a luxury villa in the chic of Sovereign Islands , in the State of Queensland in Australia, a viral video was made.
The heroine, dressed in ultra-sexy, is trapped in a sumptuous it makes the description rescuers, who are none other Jenkinsles Ian Adams and Adrian, the two super-estate agents of the agency.

over-blog.com