Archive for the 'Mobile Marketing' Category

QR cookies: the end of fortune cookies?!

February 4th, 2012

The German company Qkies idea was particularly clever to combine QR Code (Quick Response Code) and biscuit to create personalized messages edible.
The Qkies - a cooperative project of Juchem Gruppe (a German food retailer) and DFKI (German Research Center for Artificial Intelligence) - can be used as an alternative full of fun things: invitations to a birthday party up cards.
These cookies are purchased originals on the Internet for € 6.90 box of 20 cookies.
The buyer creates its cookies and baked before decorating with QR codes supplied, printed on edible paper (kind of paper or unleavened wafer paper ). The receiver scans the QR code with your smartphone is to be redirected to a video on YouTube, or to a photo on Flickr, or to a personalized web page containing the particular message of the sender / creator of Qkies.

Decidedly, the QR code does not surprise us! Personally, I'm willing instead of fortune cookies classics.

Vodafone is the Ghostbusters plays with augmented reality app

November 5th, 2011

In Germany, Vodafone has launched a mobile application of augmented reality, which turns the city into a huge playground, how to hunt ghosts. The famous ghosts are called "The Buffer Busters" (named for the app). Buffer as the buffer zone, which is wasting time and fragmenting the videos you watch eg.
The mobile operator boasting of being "the fastest mobile network in Germany," we understand a little better idea of ​​the story that revolves around digital Buffer Monsters, representing all that is slow in our environment.
The objective is to capture these monsters using the application and discharging in Vodafone stores. The best hunters can win a lifetime subscription.
Well, it's nice but I find it hard to do much, and in principle the best way to fly his mobile (but it is perhaps precisely the interest of operator :) .

The Spot is real nice.

Smartphone: impact on our daily lives

July 11th, 2011

With the advent of smartphones, and mobile subscriptions that offer packages for most phone + internet, the dividing line between personal and professional life has vanished, and this is especially true for those working in the web.
Découvez computer graphics done by iPass , following a survey of 3700 businesses and 1100 employees worldwide.
It speaks volumes about our consumption habits mobile ... You will learn for example that 30% of workers with a smartphone check it every 6 to 12 minutes when they do not work, but also look at his mail is the first morning for action 35 % of respondents. Everything leading to the conclusion that 29% of personal friction of an abusive use of smartphones too.
It would not be time to take a break here? Good idea, but we're all a little junkie, not easy to get ...

infographie_smartphone

Computer graphics: the Apple App Store, with 500,000 applications

June 22nd, 2011

The number of approved applications for the mobile platform Apple has surpassed the 500,000, according to data collected by 148Apps , Chillingo and
Chomp .
The graphic below shows some interesting figures, including that over a third of the application are free, the average price of an app is $ 3.64 and if you want to download all existing applications, you in would cost $ 891,982.24 exactly.

l'infographie des 500 000 applications iPhone

computer graphics of 500,000 iPhone apps

Science fiction invades Munich

February 12th, 2011
Münich sous l'assaut invisible des aliens

Munich under the assault of invisible aliens

Munich is the playground of the new campaign Syfy, a chain of German science fiction. An ingenious display device has been placed throughout the city. The posters in question are the basis troubling because relatively unusual, but once the QR code captured via Smartphone, they reveal their secret to the initiate: monsters and aliens invading the city sewers.

This is a device for street-play mobile marketing done by Serviceplan .

via

over-blog.com