market-king - web news & trend shifted

Here's a little while since I had spotted miniseries brandtertainement. So when I come across a latest brand content of Audi A6 for her, I agree!
The achievement is particularly well by Daniel Minahan, director including True Blood . We understand better ... worthy of the best thrillers, and performed as a life-size puzzle, each episode gives a new key to understanding this plot that knows how to hold the viewer spellbound.
Synopsis: The action takes place in the business district of Jersey City to Manhattan. While a new tower is built, an architect was murdered. His partner, of course at the wheel of the Audi A6, decides to investigate.
This miniseries is broadcast every Saturday night, two minutes per episode, and for eight weeks on the U.S. cable channel FX Network.
For the curious, or those who want to have a good (short) time, episodes of Jersey City Untitled Project are posted on the site of the operation .

To celebrate the launch of its new spring collection, Jack & Jones , a brand of clothes for men, has launched a campaign exclusively for them, with an interactive website and video sexy, not devoid of humor
This is not the right dress well, the idea is also to be powerful! So, to help customers get fit for any occasion, Jack & Jones decided to help. Thus, the brand has not only had the idea to combine fitness classes tailored to each style of dress (nice customization), highlighted items from his new collection, but also the opportunity to promote loyalty card.
Very well seen, this campaign is expected to meet a great success and enable the brand to both raise new customers but also their loyalty from the start.

Travel at Home side steak and chips

Travel at Home goodies side

The new agency Travel at Home is a lot of attention right now. Moreover, I find the logo very telling!
Indeed, it provides travel to customers and invites them to stay with each other to behave abroad as if it had stayed at home ... nice change of scenery
Behind the false branch is hidden Backpacker's Guide , the essential travel guide since 1973, who wishes to reaffirm its editorial independence and its humane and responsible way to travel.

To understand the real voyage of discovery is synonymous with the world, disorientation, openness to self and others, while respecting the host countries, their peoples, their customs, Backpacker's Guide has chosen to communicate about an axis offset.
Hence the creation of Travel at Home , the antithesis of the Rough Guide.

The site set up for the occasion is very comprehensive: there are customer testimonials, commercials, product offerings ... not to mention a link to the Facebook page .
Offers atypical Travel at Home are presented as commercials very convincing (well, aside accomplishment!), see for yourself the exciting offers available:
- A steak and chips no matter where one is,
- Go through 10 cities in 4 days off without a car (aka Speedvisite)
- Go on a cruise but remain anchored at 500m from the coast for not seasick (aka Cruises OCean'tre us).
But the site does not stop there. There are also fun goodies with which:
- Send e-postcards to say that bored
- Create badges the same for all cities in the world,
- My favorite: create and customize with a picture of snow globes of destinations in which we did not go!

So who among you is a fan of the concept?
Are you more or Backpacker's Guide Travel at Home ?

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The brothers Plugg, Samsung

Samsung launches a new generation of SD Tech and to discover the famous indestructible SD of 4, 8 and 16GB, the brand has chosen to combine humor and education.
We can discover the brothers Plugg, iconic characters of the campaign that prove eccentric and daredevil stunts through (jump off a building, water resistance ...).
Besides the video buzz, an advergame very nice gameplay super simple, allows users to win prizes downright cool: SD cards, a laptop and a camera that can accommodate these cards (and the brand to achieve a beautiful collection data )
There is of course a relay like Facebook and you can also talk to friends, but no incentive here to spread the good word, no more chance of being drawn, we talk about it because these cards are worth it
The mini-event website reveals the history of these three brothers and we take pleasure in seeded tabs.

The Brothers advergame Plugg

The catch by mcm

The wrestlers tumble in force MCM !
MCM diffuse indeed matches in the Ring of Honor, US League wrestling every Wednesday at 22:30.

To ensure maximum echo this release, MCM has launched a campaign very "muscular" signed BETC Euro RSCG BETC and Digital.

The principle of this marketing campaign: you choose the web page or blog, and go / turn in the ring! Booster and Legend, two stars of wrestling undermine the web in a frantic struggle ....

Next media plan, a campaign was launched last December 13 on the Orange portal Home for 1 month, and the group sites (Virgin Radio, MCM, the portal Premiere.fr).
A second wave is expected in January on the Home Site Youtube.

This is a test that may well be transformed ... how are you I'm wrong sport?

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