market-king - web news & trend shifted

Here is the new slogan of the small city of Renault.
After declining ranking of best-selling cars in the French market to arrive in sixth position (with 3.1% market share and 68,235 units sold, source The Internet ), the new version of the mini-city is a new look and is adorned with a slogan that appears in the world and thereby increases the extent of its target.
Proof is with these three new spots designed by Publicis for the launch of New Twingo, "Tattoo," "Big Day" and "Bad Boys". Proudly displaying his new design as other fully assume their differences, these three spots address some changes in attitude of society, with the diamond brand by the fact more open to people considered "marginal."

Discover The churned, a boy band larger than life
Four handsome guys, well built, smooth-skinned and wearing a perfect blow-dry ... adorned with plastic boots and plaid shirts, perform their hit "Forever", a true ode to nature without pesticides where animals are reared in complete freedom. It's beautiful, almost like there!
This is actually the last TV campaign signed BBH London for the British food company specializing in organic dairy products, Yeo Valley .
In any case, well found and they are clearly the means to be / we have fun!

Making of

Discover through a hilarious and very sex clip, how JBS , manufacturer of white cotton panties kangaroo since 1939 brings the ultimate in care at each of its parts.
The least we can say is that JBS does not skimp on the way and gives the brand really hard to test the quality of its products, their resistance to moisture, the quality of cotton used, the flexibility of the fabric and good resistance to washing and to the spin!
Mobilization particular team, female, is required
"It's hard to Improve perfect", the clip made ​​by the Agency: Uncle Grey , very sexy revisits the four core values ​​of the founder of the brand (Jens Bjerg Sørensen): comfort, quality, innovation and individuality.
The final is simply irresistible: p

The zombies have returned to fashion in film and TV, as a result, the pub is riding the trend. For it must be admitted, the zombies are selling transportation, yoga, tennis shoes, deodorant, car ... anything goes!
And now a girl worthy of the greatest terrors (cross between The Exorcist and The Grudge) has decided to scare us. Even worse: she is determined to haunt him day and night and into their parking lot, those who have not yet taken advantage of the incredible range of Phones 4u to get the Samsung Tocco Icon.

Missing Our Deals Will Haunt was conducted by the agency Adam & Eve for the British retailer of mobile phones, for a total of 5.2 million pounds. This integrated campaign (TV, press, radio, web and POP) reflects perfectly the codes of the horror and the macabre.

But is that they are nice spots Renault these days!
Here is a new campaign that clearly shifted echoes the pub for Laguna with Eric Cantona in 2009 (see below) but also diverts a very funny the idea that the concept of quality automobile is inseparable from Germany to boast "the quality, French version."

With the deployment of the advertising slogan "Quality Made Renault" since last July, this approach is designed to change consumers' perceptions of the quality of French vehicles in the Renault range.
The device was created by Publicis.

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