market-king - web news & trend shifted

Daffy's is a lingerie brand that offers high-end rates of up to -80% and loves know. Proof of this is opening a virtual peep show in Times Square!
Passersby can simply put their hand on the icon of the bright storefront and the show starts: the red velvet curtain rises and is replaced by a young woman who will remove her clothes up to 80%
Street marketing clever idea!

Daffy's is not his first attempt, we remember "Operation Strip marketing "in real time and on demand with" The Undressing Room "

A few weeks ago, the winners of the Ultimate Plunge organized by Wonderbra had the privilege to make a bungee jump in the heart of the plunging neckline of Adriana Cernanova, new face of the brand.
And for good reason, a huge poster of the dummy was plastered on the wall of the Battersea Power Station (London), making it the perfect illusion.
This is a particularly effective and noted for the brand to launch its new model: the Perfect Plunge, dresses perfect ally in "V" of all fashionnistas.
As a reminder, it is in London saw the launch of the Wonderbra brand in Europe in 1994 with the famous campaign featuring Eva Herzigova and the slogan became cult "Look into my eyes ... I said in the eye. "
A street marketing campaign carried out efficiently

Here's a marketing device that covers both aspects ambient, and guerilla street, who used the weather and billboards to deliver a message to say the least visually impacting.
This operation was launched by Dogwood Initiative , an environmental organization in British Columbia (Canada), as part of its efforts to protect the Pacific coast against oil spills.
To raise awareness of the consequences of oil spills on the environment, the association has put up posters in Vancouver, in collaboration with its Canadian agency Rethink . These posters printed in soluble ink flow and reveal thick black streaks, in contact with rain. It's about ...

No Oil Tankers Post from Rethink Canada on Vimeo .

To mark the 30th anniversary of the abolition of the death penalty in France and the launch of its new website www.abolition.fr , the association Together against the Death Penalty (ECPM) has set up an operation street marketing. Take a Stand Against the Death Penalty was held at the Bibliothèque Nationale François Mitterrand in April.

The plant installed consisted of two digital panels facing each other, separated by about four meters. Each panel of circulating a video: a soldier with his rifle on one, a convict awaiting death on the other. When bystanders are positioned between the two panels, they trigger a new video: the military then drop his weapon and the offender is released.

This is a very real way to educate the typical person against the death penalty by converting a mere spectator into an actor. Passers take a leading role in this ingenious device and literally prevent a shooting death.

Munich under the assault of invisible aliens

Munich is the playground of the new campaign Syfy, a chain of German science fiction. An ingenious display device has been placed throughout the city. The posters in question are the basis troubling because relatively unusual, but once the QR code captured via Smartphone, they reveal their secret to the initiate: monsters and aliens invading the city sewers.

This is a device for street-play mobile marketing done by Serviceplan .

via