Coca-Cola strikes (again) strong buzz
Another note that I have not had time to write before but dear to my heart: Coca-Cola has selected three ambassadors from different countries who will, for a year, trying to understand what pleasure around the world, and finally in 206 countries all the same! The lucky (among sixty candidates), then go through some 442 600 km in 365 days! Initially planned on 1 January 2010.
The "Happiness Ambassador" Tony Martin (United States), Kelly Ferris (Belgium) and Antonio Santiago (Mexico) will participate in one of the largest programs of the brand. The campaign, "Open Happiness," uses the recipe that made his success: "Coca equal joy." The Internet will provide travel guide telling them where to go.
It goes without saying that all social networks will resonate the brand by involving users in important choices. The participatory will be further enhanced by the ability to host the most active ambassadors. But first, they must go through the "Happiness Ambassador Training Camp," as they prepare for their future adventures.
THE idea of a superb standard in brand marketing, which once again takes the lead to demonstrate the attractiveness for a brand to communicate with its target.
Is that the buzz will last a whole year? It's been long anyway. I think it buzzera especially in the countries visited and just enough time to visit. Anyway, with the major events of 2010 (Olympic Games in Vancouver, World Cup in South Africa, World Expo 2010 in Shanghai), it's a great opportunity to talk about Coca-Cola!
via Influencia
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Tags: social networks , video
