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Become yourself with the Army

Decidedly, the armed forces never cease to conquer the canvas after the excellent event website of the Navy sailor Being , it is the turn of the Army launched a new recruitment advertising campaign, and out (via TBWA) a particularly interactive, playing on the closeness and authenticity: www.devenezvousmeme.com
Nothing like a real exchange, a two-way communication with the youth of today to enable young people to project themselves on the trades of this force. That's why she chose to use the testimonies of soldiers exposing their motives and commitment to their satisfaction vis-à-vis their trade, explaining the way the positive change they receive.
Do not skimping on ways regarding its communication-oriented recruitment, movies (broadcast on over 24 channels for 3 weeks, with a recovery in September and broadcast in cinemas in June), press advertisements and posters to invite all go to this site, the highlight of the operation, not to mention the mobile (e-advertising, SEO and visibility tools)! This is a multi-channel communication strategy roundly thought, which should reap good numbers of signatures to the commitment.
About the site itself, it is very well designed, very professional. The user immediately plunges the heart of the world Army, excellent for immersion. The different profiles, varied enough, combined with the wealth of information available on this site, should fill all the sights.
Well done for videos (and a good player though large) and sharing: it still speaks!
However, I doubt the effectiveness and the viral buzz of the card ...

Testimony helicopter pilot

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This entry WAS posted on Friday, February 8th, 2010 at 2:57 pm and is filed under communication , mini-site events . You Can Follow Any responses to this entry-through the RSS 2.0 feed. You-can leave a response , or trackback from your own site.