WWF and DDB do not ...
advertising WWF Brazil
A TV spot created by DDB Brazil for the antenna of the Brazilian NGO conservation and the environment is particularly controversial in recent times.
Surprisingly no advertising browsing the web. This is a spot made in Brazil by the agency DDB, on behalf of the antenna of the Brazilian NGO conservation and the environment, WWF. This advertisement for the less controversial was taken yesterday in an American television news, which caused an outcry in this country still traumatized by the attacks of 2001.
The message of this advertisement is very clear: it compares the September 11 attacks and the Asian tsunami occurred in 2005 with the slogan "The world is powerful. Respect it, preserve it. " To support this, an argument is advanced: "In 2005, the tsunami killed 280,000 people. The tsunami killed 100 times more people than the attacks of September 11. "
The distribution of this spot has provoked strong reactions from the Brazilian director of the agency, claiming not to have endorsed this campaign, but especially on the part of WWF Canada and America, whose representatives spoke in a press release: "We strongly condemn this aggressive and moved. We never authorized its production or publication (...) In the United States and around the world, we promise you that this ad does not reflect in any way the views and feelings of the people who work at WWF. "
September 10th, 2009 at 12:47 pm
It's always surprising that the gap between the importance of the phenomena and batage media made of it.
Certainly, a national event, proximity, which appeal to a symbol will be treated as a distant event. It is "human".
But it often makes me smile, as if the terrible flu today, with whom we drunk all day, we almost forget that some epidemic in the bottom one million deaths per year, or some current conflict has killed more than 500 000 people.
Journalistic rigor? sense of priorities? Small media game?
September 10th, 2009 at 1:51 pm
Sure Tangi.
Not to speak of an epidemic, not just access to drinking water (such as Jordan, one of the driest countries 1 in the world, 45 times less than the average American access to drinking water). Each year, 2 million die from diarrheal diseases transmitted by water.
For my part, I think it is simply selfish or self-centered.