market-king - web news & trend shifted

Here's a little while since I had not spotted miniseries brandtertainement. So when I come across a brand content of the latest Audi A6 for her, I agree!
The achievement is particularly well by Daniel Minahan, director including True Blood . We understand better ... worthy of the best thrillers, and performed like a puzzle size, each episode gives a new key to understanding this plot that can hold the audience spellbound.
Synopsis: The action takes place in the business district of Jersey City to Manhattan. While a new tower is built, an architect was murdered. His partner, of course driving the Audi A6, decides to investigate.
This miniseries is broadcast every Saturday night, two minutes per episode for eight weeks on the American cable channel FX Network.
For the curious, or those who want a nice (short) time, episodes of Jersey City Untitled Project are posted on the site of the operation .

Marion Cotillard for Dior is revealed

I definitely would never have written as many tickets in one person, namely the actress Marion Cotillard. After his involvement with Greenpeace and its support for the improved status of women at work , here it is again in the spotlight for a web of story-telling operation conducted by a master hand signed and Dior. A beautiful operation brandtertainment that I could not ignore.
Dior has indeed reveal the final installment in the saga Lady Dior Lady Grey London, a short film of 8 minutes, turning to the London Eye, a exclusive London nightclub.
Under the leadership of director John Cameron Mitchell, Shortbus author of sulfur in 2006, Marion Cotillard, as lead dancer and magician, is simply sublime, sensual and disturbing at will. His audience is captivated by her beauty and charisma. The various accessories that hide in the famous Dior bag are highlighted through an atmosphere feathers and glitter that is reminiscent of the roaring twenties.
The staging, the soundtrack and especially the total absence of speech reinforces the seductive power of Marion Cotillard. All emotions go through the only eyes and gestures of the characters and I find it very powerful by far my favorite movie of the saga.
Inspired by the world of John Galliano, this short film is in fact following the first components Lady Black (shot in Paris), Red Lady (shot in New York), and Lady Blue (filmed in Shanghai).

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Behind this somewhat confusing title hides the fact that the Dutch high-tech manufacturer has recently launched a romantic comedy that appears only on the web. A good example of brand content with a story-telling focused around brand products.
"Nigel & Victoria" is a mini-series of brand-content of 8 episodes. That is what spice videos simple and basic products.

Victoria is actually a celebrity fan of Dutch high-tech gadgets that reviews on camera Philips products.
Nigel is a marketing manager at Philips, which lands on the board to keep an eye on what is said and shown about products. During the first 3 episodes is born a love-story. It's very well done, funny and quirky, everything I love!
And this exciting project is interesting in more ways than one: through the use of a web series and the wave brandtertainment (branded entertainment), it is against the foot of videos produced classic, often boring.
To complete its approach, Philips has gone through his concept of creating a real channel on YouTube .

Ikea, invented the pub without ads

After launching its web-series under the seal of brandtertainement, this is still an Ikea pioneer of communication that comes with the same anti-calling! Modern advertising would already be the death knell for the traditional calls, too noisy and uninteresting at best. But beyond this point with Ikea campaign (visionary?) That will be talked about, no doubt.
Emergence of a new trend? This is not impossible. Judge for yourself: the brand offers a branded video in any way (no way of thinking behind Ikea) and yet Ikea products, one sees at every turn!
After a few notes of introduction, only the lyrics suggest a staggered clip a little different from those to which the consumer is familiar: "You'll Always Find Me In The Kitchen At Parties" ("in the evenings, you will always find me in the kitchen ").
But far from attacking with the consumer strength promotional message, Ikea manages to subtly slip his little hop and Trojan, embeds itself in the consumer no one the wiser.
This is IMHO a particularly promising that the brands will be a pleasure to explore.

Integrations using the link "video on" YouTube, brands can now deliver content with real value while leaving the possibility of discovering consumer goods. Here, Ikea can click on objects of interest to the consumer, without the spear violently.
The ability to click on the screen to get the same shows or even the sofa as the star of a film is now possible! It only remains to extend this possibility out of micro-content to make it appear in the series and even movies! The continued operation of the pull marketing, this marketing is where the consumer will find the info and where, therefore, it is not imposed on him (push marketing), and this is a very good thing!
After the era of advertising and that attempts at dialogue often laborious and approximate the brand via social networks, the advent of the consumer king approaching.

Red Bull has launched a campaign in Hungary brandtertainment on YouTube to promote their shots by using a series of videos alternatives.
We remember those launched by Showtime to promote season 4 of Dexter, it was pretty fun around here .
The principle: to help a student (but not only) to lay hands on her shots to help keep the rest of his day.
It's pretty cool and we quickly took the game

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