Posts Tagged 'co-branding'

The measurement of the evolving e-repuration

April 23rd, 2011

Created in 2009, YouSeeMii is a search engine specialized in digital identity that gauge the effectiveness of the online presence of a person or business through a percentage of overall visibility.
The algorithm developed weighted score of sources of information according to their audience and the number of results to establish a listing by category itself moderate to set the overall score. Regarding social networks, like the number of tweets, followers and post also affects the score.
The visibility percentage is found for each type of content including documents, pictures, videos, social networks, news ... all used to define areas for improvement.
The site is very well made, ergonomic, dynamic and navigation is clear and intuitive.
The features are many, as you will see.
We can find a company or individual, or even compare two entities, on the principle of fight Google.
Another plus: the results are downloadable in PDF.

This is a great tool that should meet a great success.

Un petit 12%... mais je connaissais déjà mes axes d'amélioration :S

A small 12% ... but I already knew my areas for improvement: S

Ducati and Mercedes: the perfect couple

April 20th, 2011

Ducati-Mercedes AMG

End of 2010, the Italian manufacturer Ducati and Mercedes-AMG announced joint advertising campaigns, to the delight of their fans (not possible for others to remain marble anyway).
Released in the U.S., the spot below depicts the two brands: the Mercedes C 63 AMG, played by a charming young man, and the Ducati 848, assigned to a sensual conductive.
Both succumb to the temptation to do a little race, the winner is? Come on, are open paris :)

Below the two CEOs seem in perfect accord, what augur a bright future co-branding ...
"We are very proud to count among our AMG sponsors of Ducati Marlboro Team. I am also delighted that our joint marketing activities are on track. With AMG, we found a partner who perfectly reflects our brand values, great performances, motor sports, passion and our inimitable sense of style and design, "explains Gabriele del Torchio, President and CEO of Ducati Motor Holding SpA
"I am delighted to announce our strategic cooperation with Ducati. AMG and Ducati ideally complement each other, since both companies share the same values: passion for racing and performance combined with the exclusive brand image as well as for AMG for Ducati. This cooperation will help us all, long term interest in new styles of consumers, "said Ola Källenius, CEO of Mercedes-AMG GmbH.

via

The first commercial 3D on the web!

June 15th, 2010

Tassimo Carte Noire and officially unite and launch a film event in 3D created by the agency BETC Euro RSCG
The spot was filmed exclusively in live action with real actors and real sets.
National launch planned for late June at the cinema.
You can watch the movie in anaglyph (red and blue glasses) on the website.
It is also a successful co-branding operation.
Definitely, for sure, 2010 is the year 3D!

Cobranding Carte Noire et Tassimo

Tassimo Carte Noire and Cobranding

Mercedes & Apple co-branded high-end

May 20th, 2010
Mercedes et Apple, au coeur d'une opération de cobranding

Mercedes and Apple, in the middle of an operation co-branding

The new wonder of Mercedes, the SLS AMG, with its gullwing doors just to land on the French market. The new toy from Apple, the iPad arrives for his May 28
To launch a huge buzz about these two high-end products, even for the luxury Mercedes, agencies Proximity BBDO and Freebirds have launched a co-branding, conducted among French footballers ... 220, 220 are the largest wage League 1 (over 80 000 € / month anyway, I hold back on comments ...).
The Happy Few picked (well, it's not hard, just brands have targeted wealthy men of bling ...) So come personally to receive a beautiful beribboned box. In this box: an iPad with a promotional film on the car of Mercedes and a game with a Mercedes SLS AMG application, providing a virtual driving experience.
Past surprised to receive the iPad and the discovery of the game, the completion message appears: "now finished playing, you can order a car" with the address of the nearest dealer and a link on the site. It's not that clever?
Of 220 sports "show off", it's a safe bet that Mercedes does manage to sell if only 2-3 SLS AMG.
By the way, FYI, one car is sufficient for that manufacturer to recoup those costs. Two, it is just great.
I do not even mention the buzz generated by this operation, or pictures in the tabloids ...
Very successful operation, well thought out, but that could create many frustrations ...

Mercedes and 220 iPad from influencia we Vimeo .

via

Cobranding advertainment for a luxury

November 25th, 2009
cobranding de luxe

co-branded luxury

"You give more. Exploit the most creative aspects of the web. This is the purpose of more.madame, e digital special edition produced by Madame Figaro e. New experiences and fun to discover over the week. "This is a program that looks attractive and promising. Hopefully it is not deceptive ...
After Dior and his mini-site advertainment , it is the turn of Chanel Joaillerie to put themselves in advertainment, in a radically different style!
Chanel, Le Figaro ally develops five episodes to discover in 5 weeks. The first of them "'24" (nothing to do with the eponymous series), dedicated to fashion, recounts the day a woman at several key moments.
The site is brand image: chic and sober.
The staging unveils new collection and the sublime. I'm bored and I must admit that this time next "new experience and fun", it is weak, but at least you take the time to discover and observe the products. It is nevertheless a great experience digitalis editorial. Other themes developed throughout the history of culture, travel, video games and art. Co-branding of quality in short.

24h Chrono... paré au départ

'24 ... ready to start

via katanoun.canalblog.com

over-blog.com